Five Reasons Social Media is important for SEO
What exactly does social media have to have to do with SEO? MWI gets this kind of information frequently from both current and potential clients. Social media is a fast expanding marketing channel that many businesses have only begun to take advantage of over the last few years, but it’s very important to leverage when you’re investing efforts in search engine optimization. Creating and managing social media accounts are extremely crucial to support SEO efforts, though the benefits may not be immediately apparent. Out of the numerous reasons you should think about social media as a part of your online strategy, here are 5 advantages of it to SEO.
1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. When people share content via Twitter, Facebook or comment on a piece of content, this is called a social engagement. The more the number of social interactions that a piece content receives, the more social signals you build to your website. Search engines look at these signals from social media, and consider it an element of quality when evaluating the content. This allows search engines to decide the most popular content and what algorithm they believe to be high-quality. If an article has a high amount of engagement on social media it will be immediately identified.
2) Link Building
It’s past the moment when you could simply solicit links from other websites. Google’s Panda/Penguin algorithms have compelled SEOs to build links by using the traditional method of creating good quality content that is pertinent. How do you reach out to websites which are willing to hyperlink to your website, even if asking them directly would be thought to be “unnatural”? Social media is the answer. Social media lets you share your content with relevant audiences who may be willing to link to your content, if it is worth linking to. Those people will also be able to share your content with their friends, further increasing the influence of your content.
3.) The amplifying of content
You could create any excellent content you’d like to however it will not gain any traction without amplifying it. Email marketing can be an excellent method of amplifying content , but it can only reach those in your marketing list. Social media can help you reach new audiences with your content. If you send your content out to your followers, they’ll also share it with their personal followers if they find it helpful. These people will then promote your content to their followers, increasing the reach of your content. Additionally, you will gain relevant traffic, inbound linking social signals, as well as brand recognition, all of which are used by search engines for content quality evaluation.
content amplification lifecycle
4) Brand Sensibilization and Brand
Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your site and the extent to which it can be trusted in its ranking algorithms. Social media aids in building brand recognition and boosts the visibility of your content. Google refers to this as co-citation. These co-citations can be built via social media in order to increase Google’s trust as well as aid with the search engine’s branded searches.
5.) Social Indexing
Since the search engines index social media sites which means they show as search results. This allows your business to show up on search results when you type in branded searches on more than only your website. However, it’s even more than that. Individual tweets on Twitter were initially indexed and تصميم مواقع انترنت – to socialwb.com, included in search results too – enabling another way to ensure your content’s ranking in the search results. The service was temporary for a couple of months, until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
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